Klimb
Challenge
To create a brand that provides a different and unique experience to people who want to take care of their body and their mind, in order to make the most of their abilities and achieve their goals. A brand that brings training to the client, wherever they are— in private sessions at home, in a public space, or while traveling.
A new way of understanding personal care with a goal: to make the most of your abilities.
Under this philosophy we had to define a Brand capable of coexisting in other ecosystems such as Student Residences, Hotels or Large Companies.
Solution
We defined a brand positioning based on the strengths of Swedish gymnastics and the developed training method, putting special focus on results.
Under the umbrella of hyper personalization, we create an experience that helps us understand a person’s performance from different perspectives: psychological, physical, nutritional and health. A personalized experience that is based on the previous study of the person’s history and adapts the training, exercises, duration, nutrition and psychological support during the program.
We defined a new value proposition that would help us show the benefit of this type of training and allow us to connect with our main audiences: people with high professional and personal performance.
Under ‘Reach Your Peaks’ we articulated the new Brand Platform and the new naming: KLIMB.
Inspired by the clarity, efficiency, and minimalism typical of Swedish culture, the visual identity is based on its own typography and a wordmark made up of simple forms that reflect the imaginary of traditional gymnastics. Under the concept of hyper personalization, the system starts from the central element of the wordmark, the ‘I’ (representation of the self), which works as a frame that contains each person and a gravitational center from which the rest of the elements are developed and adapted.
